Catching Up With the King of Shoes, Jimmy Choo

Hackney can claim many famous fashion alumni but none are as synonymous with style as shoemaker to the stars Jimmy Choo. A-listers from the worlds of film, music and the arts all flock to Choo’s swanky Central London boutique to get their mitts on his unique handmade shoes for everything from glitzy parties to glittering premieres. But when Jimmy Choo arrived in London in the 1980’s he couldn’t have known how important a role the bustling creative Hackney would play in his life. The borough gave the Malaysian his start in the fashion world, which would see him go from a struggling student to a multimillionaire.

As an apprentice at the prestigious Cordwainers’ Fashion Technical College, Choo perfected his craft as a shoemaker, his family trade, while working part-time at restaurants and as a cleaner at a shoe factory to help fund his education. “During the eighties I was in London for a holiday and a friend of mine told me there’s a special shoe college in Hackney called Cordwainers’”, Choo recalls. “Although I had training from my father, it’s always good to have an education and I didn’t have a certificate. So I enrolled in the college to learn more and get more advanced.”

At the time, as is today, Hackney was a hub of offbeat creative talent. The artistic energy that buzzed through the borough’s streets inspired Jimmy to stay local and in 1986, after leaving Cordwainers’, he opened his first workshop, renting an old hospital building. “Hackney was a fantastic place, very peaceful and very relaxed in those days,” Choo says, nostalgically. “All types of designers and artists were in Hackney, and a lot of music stars as well. There was also a lot of factories and manufacturing, especially shoe manufacturing. It was a great place.”

Jimmy’s craftsmanship and designs were soon noticed by those in the know in the industry and it didn’t take long before Jimmy Choo shoes became the must-have brand for serious fashionistas. Patronage from celebrities and royalty, including Diana, Princess of Wales, led Jimmy to become an international fashion icon and in 1998 his success was crowned when he scored an incredible coup when his creations were featured in a record eight pages of Vogue magazine. In 2000 Jimmy was awarded the Malaysian equivalent of a Queen’s honour for his achievements and two years later he received an OBE from the Queen herself in recognition of his services to the shoe and fashion industry in the UK.

But even though he’s mingled with the world’s top names and continues to ply his stylish trade Jimmy’s love and respect for his Hackney roots remains as strong as ever. “Hackney is a multicultural place. You have the Chinese, people from Jamaica, Ireland, Holland, all sorts of people who love to be in Hackney. I get my inspiration from that because it’s very important that I love what I’m doing and I mix with people and get an idea of how they dress. It’s fantastic. Hackney is a special place.”